It's Made of Recycled Paper: The molded paper pulp enclosure is made from 100% post-consumer recycled paper. It's renewable, biodegradable, lightweight, cheap, and durable enough to ensure that each tab should last for many uses.
We have been using molded paper pulp in packaging projects for a while, and were impressed with the low cost and design flexibility. This seemed like a great opportunity to upcycle the material into a tech product enclosure. And the ability to perforate and tear the material makes it a natural choice for a tear-off thumb drive concept.
An Easier Way to Share: As product designers, we frequently run into problems sharing presentation and CAD files with clients. Because they often have firewalls, or might not be tech savvy, cloud sharing isn't always the best option. Burning DVDs is slow and impractical. And no one wants to leave behind their trusty (and pricey) 64GB thumb drive. We saw a need for a smaller pack of drives that could be shared and even left behind with the client.